Synchronizing Strategies: AI, Renter Expectations, and the Human Touch in Multifamily Marketing

Synchronizing Strategies:

AI, Renter Expectations, and the Human Touch in Multifamily Marketing

The future of multifamily marketing is now. Discover how AI has revolutionized productivity, streamlining tasks from predictive analytics to dynamic pricing while addressing the reality that renters remain wary of direct AI interaction. Explore the balancing act between leveraging AI's efficiency and meeting renters' cravings for personalized, human-centric service. Gain insights into striking the perfect balance and maintaining productivity while providing tailored experiences that resonate with today's consumers. "Synchronizing Strategies" is your guide to navigating the intersection of technology and personalization in multifamily marketing.

Speaker:  Carla J. Alicea

Director of Client Performance, Education Team 

ApartmentRatings.com & SatisFacts.com 

BIO: With two decades of multifamily marketing experience, Carla has successfully navigated roles as both a supplier and operator. Her expertise spans reputation management, SEO, SEM, social media content strategy, marketing communications, and marketing tech stack administration. As the former VP of Marketing and Training for a top 50 NMHC owner-operator, Carla gained hands-on insights into the industry's dynamic challenges. Currently, with the ApartmentRatings and SatisFacts Education Team, her focus on data analysis and client collaboration keeps her at the forefront of industry trends. Pursuing a Master's in Marketing Research and Analytics, Carla blends practical and academic knowledge to deliver sessions that challenge assumptions and provide actionable insights.